CBS Thought This Christmas Special Would Fail Instead, It Became One of the Most Beloved Holiday Traditions of All Time
In the fall of 1965, CBS executives were quietly bracing for embarrassment. They had agreed—somewhat reluctantly—to air a low-budget animated Christmas special based on a comic strip that, while popular in newspapers, had never been tested in prime time television. Promotion was minimal. Expectations were lower still. Behind the scenes, there was real concern that … Read more