Taylor Swift Sold Out Every Stadium on The Eras Tour Before Critics Even Saw the Show — The Pre-Sale Demand Shocked the Entire Music Industry.
When Taylor Swift announced the The Eras Tour, the music industry expected massive demand. Taylor was already one of the biggest artists on Earth, with a fan base famous for its loyalty and intensity. But nobody — not promoters, ticketing companies, stadium executives, or even veteran touring insiders — fully understood what was about to … Read more